Digital Marketing Specialist (IT Solutions Focus)

About the Role

We are an IT solutions company looking for a skilled Digital Marketing Specialist to plan, execute, and optimize our online marketing strategies. You'll be responsible for promoting both our own IT products and services and client marketing projects, helping businesses grow through data-driven digital campaigns.

Key Responsibilities

• Develop, execute, and manage digital marketing strategies across channels (SEO, SEM, social media, email, and content marketing)
• Plan and manage Google Ads, Meta Ads, and LinkedIn Ads campaigns
• Perform keyword research, on-page/off-page SEO optimization, and content audits
• Create and manage engaging social media campaigns and content calendars
• Track, measure, and report performance metrics (CTR, CPA, ROI, etc.) using Google Analytics (GA4) and Google Tag Manager
• Collaborate with design, content, and development teams to align campaigns with business objectives
• Stay up to date with the latest digital marketing and AI marketing trends, proposing new ideas for growth
• Manage client digital marketing accounts when required, providing performance reports and strategic insights

Required Skills & Qualifications

• Bachelor's Degree in Marketing, Business, Communication, or IT
• Minimum 3 years of experience in digital marketing (preferably in IT, SaaS, or technology sectors)
• Strong knowledge of SEO, SEM, PPC, and social media marketing
• Hands-on experience with Google Ads, Facebook Business Manager, LinkedIn Ads
• Experience with Google Analytics (GA4), Search Console
• Experience with SEO tools (Ahrefs, Semrush, Moz)
• Experience with Email marketing platforms (Mailchimp, HubSpot, Sendinblue)
• Excellent analytical and reporting skills
• Creative mindset with strong attention to detail
• Ability to manage multiple campaigns and deadlines

Bonus Skills (Nice to Have)

• Certifications in Google Ads, Google Analytics, Meta Blueprint, or HubSpot Inbound Marketing
• Familiarity with CRM tools (HubSpot, Zoho, ActiveCampaign)
• Experience using AI-powered marketing tools (ChatGPT, Jasper, SurferSEO, etc.)