Digital Marketing Specialist (IT Solutions Focus)
MarketingFull-time1103, CDA Avenue (Beside Sanmar Ocean City), East Nasirabad, Chittagong 4000
This is an ongoing talent-pool profile, not a confirmed vacancy. Send your CV at any time; we arrange interviews when a suitable opportunity arises.
About the Role
This profile describes a Digital Marketing Specialist who plans, executes, and optimizes online marketing strategies. You'll be responsible for promoting both our own IT products and services and client marketing projects, helping businesses grow through data-driven digital campaigns.
Key Responsibilities
- Develop, execute, and manage digital marketing strategies across channels (SEO, SEM, social media, email, and content marketing)
- Plan and manage Google Ads, Meta Ads, and LinkedIn Ads campaigns
- Perform keyword research, on-page/off-page SEO optimization, and content audits
- Create and manage engaging social media campaigns and content calendars
- Track, measure, and report performance metrics (CTR, CPA, ROI, etc.) using Google Analytics (GA4) and Google Tag Manager
- Collaborate with design, content, and development teams to align campaigns with business objectives
- Stay up to date with the latest digital marketing and AI marketing trends, proposing new ideas for growth
- Manage client digital marketing accounts when required, providing performance reports and strategic insights
Required Skills & Qualifications
- Bachelor's Degree in Marketing, Business, Communication, or IT
- Minimum 3 years of experience in digital marketing (preferably in IT, SaaS, or technology sectors)
- Strong knowledge of SEO, SEM, PPC, and social media marketing
- Hands-on experience with Google Ads, Facebook Business Manager, LinkedIn Ads
- Experience with Google Analytics (GA4), Search Console
- Experience with SEO tools (Ahrefs, Semrush, Moz)
- Experience with Email marketing platforms (Mailchimp, HubSpot, Sendinblue)
- Excellent analytical and reporting skills
- Creative mindset with strong attention to detail
- Ability to manage multiple campaigns and deadlines
Bonus Skills (Nice to Have)
- Certifications in Google Ads, Google Analytics, Meta Blueprint, or HubSpot Inbound Marketing
- Familiarity with CRM tools (HubSpot, Zoho, ActiveCampaign)
- Experience using AI-powered marketing tools (ChatGPT, Jasper, SurferSEO, etc.)
Join Our Talent Pool
Send your CV/resume and relevant project links (GitHub/Portfolio) to:
Subject: Talent pool: Digital Marketing Specialist (IT Solutions Focus)
Send Your CV